How Does it Work?
SEO stands for Search Engine Optimization. It’s the process of improving your website through a non-paid (or organic) approach in order to make your company not only more visible in search engine results pages (SERPs) such as Google but also to drive more quality users to your website.
Should I invest in search engine optimization (SEO)? Does SEO offer real value? Is SEO really an important factor in business growth? Business owners primed to grow their company through a variety of digital marketing channels may weigh the benefits of organic internet searchability.
We explore 10 significant benefits of search engine optimization for businesses intent on increasing visibility and providing value to their target audience.
SEO is extremely important because it can make or break your company, especially modern companies in San Francisco where the competition is high. And not to mention, in today’s society, the majority of people find businesses and services through search engines. In fact, Google accounts for 86 percent of the search market. If you aren’t working on driving more organic traffic for your business, you are missing out on a lot of opportunities to be discovered and increase your revenue.
Why Work with Global Marketing Over Other SEO Agency?
It’s harder than ever to plan, execute, and refine an SEO strategy that gets results. The days where blogging and the occasional ad campaign could land you on the front page of the Google search results are over.
Today, SEO has evolved into a complex strategy made of many moving parts that must work together as a unified brand experience. Brands also need to optimize for new features like voice search and featured snippets and ensure that everything is set up properly on the technical side.
What’s more, factors like authority and credibility are becoming increasingly critical to search performance, which means you’ll also need to include reputation management in your SEO strategy.
Global Marking listens to your business goals, gets to know your brand identity, market, and competitive landscape, and uses those insights to develop a custom strategy that gets you where you need to go–and beyond.
SEO Increases Organic Discovery & High-Quality Website Traffic
Organic visibility, leading to increased website traffic, is a monumental benefit of SEO. Search engine optimization is hyper-targeted and customer-centric. An effective SEO strategy will help deliver your web pages to a relevant audience via pertinent search queries.
As the user is already looking for what you have to offer, organic visibility drives high-quality traffic to your website without attempting to entice or persuade the visitor.
SEO Provides 24/7 Promotion
Search engine optimization efforts do not stop after work hours. Content does not disappear after a budget runs out, such as with paid advertising. Rankings achieved through SEO promote your website 24/7, taking absolute advantage of the (at least) 60,000 Google searches occurring every second. Once more, SEO is unique because it allows your company to reach users while they’re searching for you – not on a billboard spotted on the way out of town.